Sale season · November 2026
White Friday 2026: deals on your cards
The biggest sale of the year in the Emirates. Tick your cards and see where they add a discount on top of the sale price: 1,145 offers from 41 programs for the season’s dates.
Expected: 27 November
Stores haven’t announced the 2026 dates yet. Amazon says the sale is “usually around the last Friday in November” — in 2026 that is 27 November. We’ll update this page once dates are out.
Source: amazon.ae, checked 17 October 2026
Your set
What works on your cards — White Friday
Tick the cards you have — Esaad, Fazaa, Entertainer, banks, SHARE, Shukran — and the deals on exactly those cards appear here. No sign-up; your choice stays in this browser.
Tick my cardsNo catalog offers on your ticked cards for these dates yet — see the best across all cards below.
The best for these dates across all cards
- Lilly HomeShopping · Abu DhabiMazaya25% discount (100% Egyptian Cotton)
- Navrang JewellersShopping · DubaiRAKBANKUp to 65% off diamond jewellery; up to 10% off gold making chargesNBFUp to 65% off diamond jewellery; up to 10% off gold making chargesEmirates IslamicUp to 60% offADCBBonus +1 TouchPoints for every AED 1 spent
- Zaiba JewellersShopping · All UAEEsaadZaiba Jewellers offers from 35% to 40% discount for Esaad card holdersRAKBANKUp to 40% off diamond jewellery; up to 35% off gold making charges (gold purchase over AED 500)Emirates Islamic40% offNBFUp to 40% off diamond jewellery; up to 35% off gold making charges (min AED 500)
- CRYSTAL PALACE LLCShopping · Northern EmiratesWaffer (وفر)60–75% off chandeliers, 20–30% off light fittings, 30–35% off switches
- HiPhone TelecomShopping · DubaiFazaaDiscount up to 75%
- Mahallati Jewellery LLCShopping · DubaiEsaad75% off diamond jewelry
- Pure GoldShopping · All UAEEsaadDiscount 75% on diamonds and 10% on gold items
- SALEM AL SHUAIBI JEWELLERYShopping · Abu DhabiFazaaUp to 75% Discount
- Kanz JewelleryShopping · All UAERAKBANKUp to 60% off selected diamond jewelleryEsaaddiscount 50% on diamonds 20% on gold
- MAX VISION TRADING LLCShopping · DubaiMazayaFlat 70% OFF branded eyewear & sunglasses
- Karat World Gold and JewelleryShopping · All UAEEsaad65% off
- Al Hanayen AbayasShopping · Al AinEsaad20%-60% discount on total bill
- Barakat OpticalShopping · Abu DhabiFazaaUp to 50% DiscountMazaya10-30% OFF selected spectacle lenses
- Best OpticalsShopping · Abu DhabiADCBUp to 60% off selected frames & sunglasses
- Fair OpticalsShopping · Abu DhabiADCBUp to 60% off selected frames & sunglasses
- La Donna JewelleryShopping · DubaiEsaad60% off
- Le Maria OpticalsShopping · Abu DhabiADCBUp to 60% off selected frames & sunglasses
- LifeStyle Fine JewelryShopping · All UAEADCBUp to 60% off
- Novax Vision Ltd. EyewearShopping · DubaiEmirates Islamic60% off products
- Phone BookShopping · DubaiFazaaUp to 50% DiscountADCBUp to 30% off selected items and repair services
- POCO OPTICSShopping · Abu DhabiADCBUp to 50% off selected itemsEsaad20% discount on the total bill
- TITAN EYE PLUSShopping · DubaiMazayaUp to 50% off sunglasses; 25% off spectaclesEsaadTitan Eye Plus offers a 25% discount for Esaad card holders
- Wazni JewelleryShopping · Abu DhabiMazayaUp to 60% discount
- Yateem OpticianShopping · Abu DhabiMazayaFrom 10% to 50% discount on sunglasses & framesEsaadDiscount from15% to 30%
- Evermore DiamondsShopping · DubaiEsaad55% discount
- FARAH JewelryShopping · All UAEEsaad45% discount up toADCBUp to 45% off selected jewellery items (min. spend AED 5,000)
- Gulf opticShopping · DubaiEsaad35% to 55% discount eye examination is free for the eye and 35% discount on all global sunglasses and frames
- Isheq JewelleryShopping · DubaiEsaad55% discount
- Siroya JewellersShopping · DubaiEsaad55% discount
- African + EasternShopping · DubaiEntertainer1+1 on 3 bottles of wine
Which programs give the most
| Program | Offers |
|---|---|
| Esaad | 510 |
| ADCB | 192 |
| Mazaya | 146 |
| Fazaa | 111 |
| FAB | 35 |
| ADIB | 20 |
| Emirates Islamic | 13 |
| Emirates NBD | 12 |
| SHARE | 10 |
| Darna | 8 |
| DIB | 7 |
| Aura | 6 |
Hasm Premium
The season, sorted
- A notification the day before it starts, linking to the deals on your cards.
- The AI helper — up to 20 questions a day: ask which card to pay with for a specific purchase or where dinner costs less.
- Points expiry reminders 30, 7 and 1 day ahead — spend them in the sale instead of losing them.
How to get ready
- Tick your cards — the “Your set” section above will show what works on them for these dates.
- Check your points expiry for SHARE, Shukran, Blue Rewards and others in My points: we work out the date from each program’s rules, so you can spend them this season.
- Add the dates to your calendar with the button at the top.
- On the day, stack the savings: the sale price, your card’s discount or cashback, and program points. Unsure which card to use? Ask the Hasm AI helper.
Common questions
When is White Friday 2026 in the UAE?
Stores haven’t announced the 2026 dates yet. Amazon says the sale is “usually around the last Friday in November” — in 2026 that is 27 November. We’ll update this page once dates are out.
Which card should I pay with during the sale?
Most matching offers for these dates come from Esaad, ADCB, Mazaya. A card discount usually applies on top of the sale price unless the offer’s terms say otherwise — check the terms on the place’s card.
How do I not miss the start?
Add the dates to your calendar with the button on this page — your phone will remind you. With Hasm Premium you get a notification the day before it starts, linking to the deals on your cards.