Aura: discounts and how to get them

Aura in the UAE: 6 offers at 5 places — shopping (4), restaurants (2). How to get it, pros and cons. Checked 19 Sep 2026.

What it is: Points on purchases

Cost: Free (Aura Pass — AED 199 one-off)

How it works: 1 point per AED 1 at Alshaya stores and restaurants (Primark — 0.5 points). 50 points = AED 1, i.e. ~2% base; points last 12 months, bonus points 3 months. Tiers speed up earning 1.5–2x.

Who can get it: Adults in the country of registration; members from age 13 can join a Friends & Family group.

Pros

• 70+ brands: H&M, Starbucks, Bath & Body Works, Victoria's Secret, Shake Shack
• Star/VIP tiers boost earning up to 2x
• Family group to pool points

Cons

• Points expire after 12 months
• Base return ~2%
• Aura Pass is paid and time-limited

Official program website

Where it works

Shopping (4)

• Aura Pass: PrimarkAll UAE
  Aura−30% on full-price items (AED 199 pass)
• H&M / Bath & Body Works / Victoria's SecretAll UAE
  Aura1 point per AED 1 (50 points = AED 1)
• Aura VIP statusAll UAE
  AuraDouble points

Restaurants (2)

• Aura Pass: Starbucks / Shake Shack / ChipotleAll UAE
  Aura−30% for Aura Pass holders
• Cheesecake Factory / P.F. Chang'sAll UAE
  AuraAura points at Alshaya restaurants