Aura UAE: rewards points and the paid Aura Pass
Compare free Aura rewards with paid Aura Pass in the UAE: Alshaya points, restaurants, Pass price and validity, with the official FAQ source.
Aura rewards and Aura Pass: what is the difference?
Aura is Alshaya's free points programme; Aura Pass is a separate purchase. A restaurant earning Aura points does not automatically accept Pass. Check the outlet and offer in the app before ordering.
What it is: Points on purchases
Cost: Aura is free. The official FAQ checked on 15 Oct 2026 lists UAE Aura Pass at AED 199 including VAT, valid until 31 Dec 2026, rather than one year from purchase. Check the app before buying.
How it works: In the UAE, 50 Aura points = AED 1. Free membership earns and redeems points at participating Alshaya brands. Separate Aura Pass offers 30% off full-price items at participating brands until 31 Dec 2026; Primark gives double points instead. Show your Aura ID or the offer QR code before paying; exclusions apply.
Who can get it: Adults in the country of registration; members from age 13 can join a Friends & Family group.
Pros
- 70+ brands: H&M, Starbucks, Bath & Body Works, Victoria's Secret, Shake Shack
- Star/VIP tiers boost earning up to 2x
- Family group to pool points
Cons
- Points expire after 12 months
- Base return ~2%
- Aura Pass is paid and time-limited
How to earn
- With an Aura membership, you earn points on every purchase source
How to redeem
- Earn and redeem points every time you shop or dine at brands including H&M, American Eagle, Foot Locker, Boots, Bath & Body Works, The Cheesecake Factory, P.F Chang's source
Tiers
- Aura Hello / Aura Star / Aura VIP (thresholds are not published).
Checked 20 Sep 2026.
Where it works
Shopping (6)
- Aura Pass: 30+ Alshaya brandsAll UAEAura−30% on full-price items (AED 199 pass)
- American EagleAll UAEAuraEarn and redeem Aura points on every purchase at this Alshaya brand (Aura Rewards)
- Foot LockerAll UAEAuraEarn and redeem Aura points on every purchase at this Alshaya brand (Aura Rewards)
- Aura1 point per AED 1 (50 points = AED 1)
- Aura VIP statusAll UAEAuraDouble points
Restaurants (2)
- Aura Pass: Starbucks / Shake Shack / ChipotleAll UAEAura−30% for Aura Pass holders
- The Cheesecake FactoryYas IslandAuraAura points at Alshaya restaurants
Health (1)
- BootsAll UAEAuraEarn and redeem Aura points on every purchase at this Alshaya brand (Aura Rewards)
Common questions
Do all Aura restaurants offer an Aura Pass discount?
No. Earning Aura points and using paid Pass offers are different benefits. Check the specific outlet and offer in the app before ordering.
How long does Aura Pass last?
The FAQ checked on 15 Oct 2026 lists validity until 31 Dec 2026, regardless of purchase date. The UAE price is AED 199 including VAT; check the current offer before paying.
How many Aura points is AED 1?
When you redeem, 50 Aura points = AED 1, so one point is worth about AED 0.02. From the programme's terms, checked 9 Nov 2026.
How many Aura discounts are there in 2026?
9 offers at 8 places across the UAE, checked 9 Nov 2026. Most are in shopping (6), restaurants (2), health (1).
Where can I use Aura?
UAE-wide — 9 offers.
What are the best Aura offers right now?
Aura Pass: 30+ Alshaya brands — 30% off; Aura Pass: Starbucks / Shake Shack / Chipotle — 30% off.
Who can get Aura?
Adults in the country of registration; members from age 13 can join a Friends & Family group.
How much does Aura cost?
Aura is free. The official FAQ checked on 15 Oct 2026 lists UAE Aura Pass at AED 199 including VAT, valid until 31 Dec 2026, rather than one year from purchase. Check the app before buying.
Which other cards work at the same places as Aura?
Most often: Esaad (5 offers). Compare them on each place page and pay with the card that saves more.