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Dubai Shopping Festival

DSF 2026–27 · 4 December 2026 – 17 January 2027

Dubai Shopping Festival: 4 December 2026 – 17 January 2027

Forty-five days of sales, raffles and shows. Tick your cards and I’ll show which of their deals work in Dubai during the festival: 3,387 offers from 47 programs.

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4 December 2026 – 17 January 2027

Visit Dubai has announced the dates. The organiser hasn’t published this season’s promotions, raffles or partner banks yet — we’ll add them when it does.

Source: visitdubai.com, checked 17 October 2026

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Your set

What works on your cards — Dubai Shopping Festival

The best for these dates across all cards

Which programs give the most

Hasm Premium

The season, sorted

  • A notification the day before it starts, linking to the deals on your cards.
  • The AI helper — up to 20 questions a day: ask which card to pay with for a specific purchase or where dinner costs less.
  • Points expiry reminders 30, 7 and 1 day ahead — spend them in the sale instead of losing them.
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How to get ready

  1. Tick your cards — the “Your set” section above will show what works on them for these dates.
  2. Check your points expiry for SHARE, Shukran, Blue Rewards and others in My points: we work out the date from each program’s rules, so you can spend them this season.
  3. Add the dates to your calendar with the button at the top.
  4. On the day, stack the savings: the sale price, your card’s discount or cashback, and program points. Unsure which card to use? Ask the Hasm AI helper.

Common questions

When is Dubai Shopping Festival 2026–2027?

4 December 2026 – 17 January 2027, according to Visit Dubai. Visit Dubai has announced the dates. The organiser hasn’t published this season’s promotions, raffles or partner banks yet — we’ll add them when it does.

Which card should I pay with at DSF?

Most matching offers for these dates come from ADCB, Esaad, Entertainer. A card discount usually applies on top of the sale price unless the offer’s terms say otherwise — check the terms on the place’s card.

How do I not miss the start?

Add the dates to your calendar with the button on this page — your phone will remind you. With Hasm Premium you get a notification the day before it starts, linking to the deals on your cards.

Other seasons