حسم الإماراتHasmRUFind a deal

UAE sales calendar 2026–27: 11.11, White Friday, DSF, Ramadan

The big UAE sales run back to back from November to March. Below is a calendar with a day count, and every date says whether it is official or still expected.

Hasm · published 18 Oct 2026 · catalog data checked 9 Nov 2026

14days to White Friday
21days to the Dubai Shopping Festival
45days of DSF
1,167shopping discounts in the catalog right now

The sales calendar

  1. 27Nov

    White Friday

    expected 27 Nov

    Per Amazon.ae, the sale usually runs around the last Friday of November, with early access for Prime members. Deals usually run 20–30 Nov. source

    14days to go
  2. 2Dec

    Eid Al Etihad — National Day

    official 2 Dec — 3 Dec

    Official public holiday; shops and restaurants run holiday offers. Deals usually run 2–6 Dec. source

    19days to go
  3. 4Dec

    Dubai Shopping Festival

    official 4 Dec — 17 Jan 2027

    Dubai’s main sale season: mall discounts, raffles and concerts. source

    21days to go
  4. 8Feb

    Ramadan 2027

    expected 8 Feb 2027 — 9 Mar 2027

    Expected to start around 8 February by astronomical calculation; the exact date follows the moon sighting. Iftar deals and Eid shopping offers.

    87days to go

Day counts are from 13 Nov 2026; the page is rebuilt daily and past events drop off on their own.

Illustration

How not to overpay in a sale

  1. Compare with the “old price” a few weeks before the sale: the catalog has 212 offers that state the pre-discount price.
  2. A sale discount and an Esaad, Fazaa or bank-card discount often don’t stack: check the terms before you pay.
  3. Redeem points before the sale if they are about to expire: a big seasonal purchase is a good way to spend them.
  4. If you order a lot, one delivery subscription for the sale month usually beats paying per order.

What to do in advance

All time-limited deals on one page

Find discounts for your cards

Common questions

When is White Friday in the UAE in 2026?

Expected on 27 Nov 2026; deals usually run all week around it. Shops announce the official date.

When is the Dubai Shopping Festival 2026–27?

From 4 Dec 2026 to 17 Jan 2027 — the dates are official.

Does a sale discount stack with a card discount?

Usually not: program terms tend to exclude discounted items. Check the terms of the specific offer.