What it is: Points and discounts by status

Cost: Free

How it works: Upoints are earned on Emaar stays, restaurants, SPA and entertainment and spent on nights, dinners and experiences. The main value is standing status discounts: restaurants 5–20%, hotels 3–10%, attractions and SPA 5–20%. Official Upoint-to-AED rate not found.

Who can get it: Anyone via the U By Emaar app/website.

Pros

• Up to 20% at Emaar restaurants and attractions straight from the base tier (5%)
• Address, Vida, Rove, Dubai Opera, Veo
• ENBD co-brand cards fast-track status (Platinum with welcome bonus)

Cons

• Concentrated in Dubai
• Tiers by nights/tier points (10/30/40k)
• Opaque Upoints value

Official program website

Where it works

Parks & leisure (3)

• AT The TopDubai
  U By Emaar5–20% discount by status
• Family & Edutainment (Dubai Aquarium, etc.)Dubai
  U By Emaar5–20% discount by status
• Dubai OperaDubai
  U By EmaarProgram partner: Upoints and privileges

Fitness (2)

• Veo FitnessDubai
  U By EmaarMembership −10…25%, personal training −20…25%
• Burj ClubDubai
  U By Emaar5–20% discount by status

Restaurants (1)

• Emaar restaurantsDubai
  U By Emaar5–20% discount by status + Upoints

Hotels (1)

• Address Hotels + ResortsDubai
  U By Emaar3–10% off stays + Upoints

Spa & beauty (1)

• Emaar SPADubai
  U By Emaar5–20% discount by status

Finance & telecom (1)

• Emirates NBD U By Emaar Infinite cardAll UAE
  U By Emaar75 Upoints/AED 100 at Emaar, 25,000 Upoints + Platinum status