What it is: Telecom / super-app

Cost: Free; Smiles Unlimited subscription AED 29/mo (14 days free)

How it works: Points for e& bills and top-ups (Silver 1, Gold 2, Diamond up to 10 points per AED 1), 1 point per AED 1 on in-app orders and on co-brand cards. Spend on e& bills, food and delivery, partner vouchers. The exact AED value is not officially stated. Exchange through Smiles Rewards Exchange: Etihad Guest, Shukran and SHARE (rates are in the Smiles app), and ADNOC Rewards (15 ADNOC points = 1 Smiles point; 1 Smiles point = 6 ADNOC points). Points are valid for 24 months.

Who can get it: e& subscribers who love BOGO deals and delivery in one app

Pros

• Thousands of BOGO offers across the UAE
• Points pay your phone bill
• Exchange with SHARE, Etihad Guest, ADNOC

Cons

• Point value in AED not disclosed
• Top tiers only with large e& bills
• Best discounts are in the paid subscription

How to earn

• Silver tier members earn 1 Smiles point, 2 Smiles points for Gold, and up to 10 Smiles points for Diamond members source

How to redeem

• redeemed across food, grocery, home services, e& bills and recharge, devices & accessories source
• Free delivery on food orders above AED 30 and grocery orders above AED 50; zero service fees across 35+ home service categories (Smiles Unlimited) source

Tiers

• Silver, Gold, Diamond (earn rates 1 / 2 / up to 10 points per AED 1 on e& services; upgrade thresholds are not published).

Points expiry

24 months (FAQ: “Smiles points are valid for 24 months”); after 6 months in a row without transactions the programme may cancel the points (terms and conditions).

Points exchange

• ADNOC Rewards: 15 ADNOC = 1 Smiles; 1 Smiles = 6 ADNOC source
• Etihad Guest: Exchange confirmed; the rate is not published source
• Shukran: Exchange confirmed; the rate is not published source
• MAF SHARE: Exchange confirmed; the rate is not published source

Checked 20 Sep 2026.

Official program website

Where it works

By category

Restaurants (18)

• Armani/MediterraneoDubai
  SmilesBuy 1 Get 1 Free on buffet
• Baskin RobbinsAll UAE
  SmilesBuy 1 Get 1 Free on single scoops (needs re-checking)
• Buffalo Wild WingsAll UAE
  SmilesBuy 1 Get 1 Free on wings
• ChicKingAll UAE
  SmilesBuy 1 Get 1 Free on Strips Meal
• DunkinAll UAE
  SmilesBuy 1 Get 1 Free on beverage & donut combo
• Famous Dave'sAbu Dhabi
  SmilesBuy 1 Get 1 Free on main course

All Smiles offers on restaurants (18) →

Shopping (3)

• MAF SHARE (points exchange)Online
  SmilesExchange Smiles points with MAF SHARE via Rewards Exchange (rates are shown in the app)
• Shukran (points exchange)Online
  SmilesExchange Smiles points with Shukran via Rewards Exchange (rates are shown in the app)
• Smiles — groceries (first orders)All UAE
  SmilesAED 40 off each of the first two grocery orders (Smiles Market or partner grocers) (promo code)

Finance & telecom (2)

• ADIB Smiles Visa CardAll UAE
  SmilesCo-brand card with Smiles; free Smiles Unlimited for 3 months with the card
• e&All UAE
  SmilesSmiles points on e& spending: 1 point per AED 1 at Silver tier, 2 at Gold, up to 10 at Diamond; redeem on bills and recharge

Flights & travel (1)

• Etihad Guest (points exchange)Online
  SmilesExchange Smiles points with Etihad Guest via Rewards Exchange (rates are shown in the app)

Auto (1)

• ADNOC Rewards — exchangeAll UAE
  SmilesExchange points with ADNOC Rewards both ways: 15 ADNOC points = 1 Smile Point; 1 Smile Point = 6 ADNOC points

Parks & leisure (1)

• Royal CinemasAbu Dhabi
  Smiles25% off the VIP or Standard 2D combo: ticket + regular popcorn + regular Coke